Cold call,website,and personal tax questions

[PugFan]

Hello...I'm new to the loan business but my better half is a loan officer and she has always been very good at any job she does. Since I'm not shy I want to help her with marketing. I've been getting allot of good tips from Erik Websters A-Z program and Erik even surprised me by saving me some money. I had a couple of questions and I would appreciate some advise on.

#1. I want to cold call prospects from a home office. But how do I prove that I'm legit if I ask a prospect for their social and they start to get paranoid that I'm a con man. When I think about it...I'm a stranger calling them and asking them for their social so I can understand their concerns and if I push for the social then I may seem even more like a con man. So I would appreciate all the different rebuttals and verifications loan officers use to deal with this situation.

#2. What is the best website service for a loan officer. I'd like something that offers the best value with a good blend of reliability, function and price. Or is there no need to worry about getting a loan officer website.

#3. What is the best way to set up making cold calls from a home office...as far as equipment, scripting, and other misc. items.

#4. How do loan officers reduce the tax bite from your pay check?

Thanks in advance for all helpful replies.

[Troy]

Erik is a cool guy. I'm glad to hear he's helping you.

I'll give you a couple of pointers.

For legitimacy... nothing beats knowledge. If you know what you're talking about it goes a very long way. A company website helps, if it has a link to the better business bureau for the company you're with that's even better. If anyone asks, you can toss out your company website. Also, a voip phone line is cheap ($15 month) and you can typically change what comes up on caller ID so you can have it match your company name.

It's been a long time since I looked a websites for loan officers, but alamode and myers seem to stand out in my mind for some reason.

For taxes, just track your expenses. You can write off portions of your internet bill, cell phone bill, and a few other things... but you should talk with a cpa to be sure.

Hope that helps!

[AnnAnderson1015]

[quote=PugFan;1062]Hello...I'm new to the loan business but my better half is a loan officer and she has always been very good at any job she does. Since I'm not shy I want to help her with marketing. I've been getting allot of good tips from Erik Websters A-Z program and Erik even surprised me by saving me some money. I had a couple of questions and I would appreciate some advise on.

#1. I want to cold call prospects from a home office. But how do I prove that I'm legit if I ask a prospect for their social and they start to get paranoid that I'm a con man. When I think about it...I'm a stranger calling them and asking them for their social so I can understand their concerns and if I push for the social then I may seem even more like a con man. So I would appreciate all the different rebuttals and verifications loan officers use to deal with this situation.

#2. What is the best website service for a loan officer. I'd like something that offers the best value with a good blend of reliability, function and price. Or is there no need to worry about getting a loan officer website.

#3. What is the best way to set up making cold calls from a home office...as far as equipment, scripting, and other misc. items.

#4. How do loan officers reduce the tax bite from your pay check?

Thanks in advance for all helpful replies.[/quote]

Answers

1. Make sure to run a do not call check on the number you are calling. I've heard of people suing companies for doing cold calls. The list is not easy to get then, I do not know about it now because I haven't check in that in a long time.

2. I would recommend you get a word press blog and buy some PLR mtg content and get going. This will save you from having additional expenses that you just don't need. I have gone the template mortgage site route and it's useless because those sites will never get high ranking in the search engines. I think they're scams for new LO.
the site up of the site is very simple and videos on youtube.com will explain everything out for you. Make sure to rewrite the PLR articles.

3. Again cold calls, you need to set-up any business number. The voice over ip phone company, like vonage can help.

4. Don't complain about taxes, the more you pay means the more you make. Your worry should be not having to pay any taxes, which really means no closed deals and no commission.

Additional advice:

I tried to go down the cold call route for a bit and it sucks. you will have people cursing at you, tell you to f^%k off, hanging up on you, and all types of nastiness. I really hate the ones that completely waste your time by pretending to be interest.
The conversion rate is very low for cold calls because it has been use up by the likes of Countrywide and Wells Fargo. Trust me I used to work for wells and we would cold call like crazy with little success and that's a name like wells fargo. "hello, this is so and so from wells fargo" vs. you "hello, this is so and so from no name mortgage". no offense. I am trying to talk you out of cold calling.

What you should do instead is build a kickas@ site with a lot of useful info for your keyword "your area mortgage". You will get warm leads, people that have looked at your site and they are ready to get a mortgage/ refi now, instead of someone eating chips and watching the football game.

I hope you much success.

[URL="http://www.vegasmortgage.com"][/URL]

[PugFan]

I just wanted to say thank you to Troy and AnnAnderson1015 for their helpful replies.

[FBERNAR]

Very helpful thread!

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