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Welcome to the forum Lance!
I gotta tell you that I'm not a huge fan of buying leads. If you do, I suggest you use a credit card so you can request a chargeback if necessary. Also, if you're going to buy leads, you should polish up your phone skills. There's a pseudo free telemarketing class at: [url]www.loanofficersurvival.com[/url] I don't think there's anything wrong with title leads, but it requires diligence. You should be very specific about data you pull and attempt to target it to fit a certain niche. If you do that, chances are title leads will work fine for you. At least, in my opinion that's the best way to get results. I hope that helps! troy
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The only help I can provide is to warn you (and everybody else) away from Country Loans. On other loan officer forums, I've commiserated with other people who got swindled by them, and the common complaint is that they basically just tell you whatever you want to hear to make a sale. A bunch of LOs have told me that Country Loans told them that they're a California lender selling off their out-of-state leads. Being in California, they couldn't use that on me, so they told me that they're a commercial lender selling off their residential leads. When they even tailor who they are to the person they're talking to, you know you're dealing with a company that's got a problem with integrity. They told me their leads were double-verified within 24 hours, yet none of the 50 or so customers I spoke to had ever heard of Country Loans, and loads of them said that they hadn't been in the market for a mortgage for several months. If you ever consider using them, check out their Better Business Bureau rating (a "D" right now) and look to see what other LOs say about them on the various forums. You'll find that I'm not the only one who got burned.
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I feel your pain, in reference to unscrupulous lead sources and how they mislead mortgage professionals. I am a mortgage broker as well as a real estate broker. I love the business of finance and real estate. When the real estate market went sour, I switched vocation and went to work for a mortgage lead company of all things. When I signed up with these guys, I thought that they were like many lead companies out there that I have tried firsthand. I quickly came to realize that I was dead wrong. The company that I work for is called Direct Marketing Associates. What sets us apart is the customization of leads to our client base. The founder of the company was a mortgage broker himself. We can compile leads based on the following criteria.
Subprime Performance leads.......520-640credit score, 85%ltv or less, and a minimum of 15k in revolving debt. Subprime lender leads............These are targeted at consumers that have loans with high interest lenders with loan open dates that are 12-36 mths old. Conforming Lender leads.........641+ with a minimum revolving debt of 20k and above. Daily triggers..................Sourced from the credit bureau's on consumers who have a credit inquiry performed by a mortgage company within 24hours of you receiving the lead. Credit prescreens.............with Loan balance, name, address...Etc. These services are available to all 50 states. Do not call list scrubbed as well, when applicable. Direct mailing services are also offered on a turnkey basis. Contact me for any of your mortgage leads needs. Willy-305-244-6245cell, 1-877-984-9400x133(After hours orders will be processed the next business day) Call anytime. |
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I have a guy that I buy 3-6 month old leads from for like 5-10 cents a piece. I buy a list of those from him and have my lo's pound on those all day. I actually like them a lot better than title leads because these people have inquired in the last 6 months and you get the occasional person who, for one reason or another, didn't refi.
STAY AWAY from Intel Marketing Group in Los Angeles. They are the biggest rip-off I have ever come across. Their telemarketed, verified leads never have any idea what we're talking about when we reach them. BEWARE! I have just gone through a 10 lead trial with double positive live transfers and I will be reording probably tomorrow as we will close one of the deals in the trial. That is not bad at all. We were able to app most of them and the price we were paying was $60 a piece. I would suggest going to the $65-$75 range because the leads at $60 trickle in at maybe 1-2 a day and we picked off states. The high volume states are more of course, but at least they produce. Hope that helps. |
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Welcome to the forum James!
Have you ever thought of hiring in house telemarketers as opposed to paying 65-75 bucks for the double positive transfers? I ask because I just leased a new office to start my own personal call center. I'm not selling anything, just wanted to know if you had reason for not doing it yourself. Troy
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